NORDIC REACH

'Nordic Design Now', A complimentary Nordic Reach supplemental (issue No24, VOL XXI). North America's best-selling magazine on Scandinavian living.

Nordic Design Now, written by Bradley Quinn

From the article 'The Danes':
Within the Danish design scene, a movement to explore furniture within a non-commercial forum resulted in the establishment of Nonproduction. The group consists of nine designers who joined forces to create a showcase of cutting-edge designs that question the traditional roles of function and form. Nonproduction aims to become a commercial exhibition network and a springboard for design graduates and architects that work with a holistic view of the industry. When one of the members achieves his/her own succes or becomes active within the established design industry, s/he voluntarily leaves Nonproduction to make room for a new member. Nonproduction's policy of revolving members is intended to constantly add new energy and originality to the group as a whole.

Current members, such as Anne Henriksen Linde, acclaimed for her one-armed, pedestal-based 'Read' chair, and Michael Poulsen, whose award-winning 'MP' rocking stool introduced a new type of bent-wood seating, are among the brightest stars of Danish furniture design today. Yuko Mukai, also a Nonproduction member, imbues Danish furniture with Eastern sensibilities. Her striking 'AKI' easy chair cantilevers a spectaculary wowen leather seat over a pair of metal runners, updating the classic Danish lounge chair for the 21st century.
For more info, see: www.nonproduction.dk.